LSRF - WHO WE ARE

Slow down, look around, live in the moment.
Enjoy the small things, done well.
Less stuff, fewer distractions, less stress.
Save your energy for the bike, so you can leave it all on the road.
It's that simple.

This is the motto of Live Slow Ride Fast, the Dutch cycling loving company. It started out with two guys making a podcast about cycling, covering life on and off the bike. Then, there were movies. Smaller and bigger productions, following athletes on their adventures all over the world, but with one thing in common: the love for the bike. And along the way, a brand was created. A name that would cover the original concept, but with even bigger ambitions: a full grown cycling brand for anyone who loves to ride and be adventurous. LSRF was born. 

Heritage

LSRF is created in the home of cycling, the Netherlands - a continuous source of inspiration with its long beaches and vast dunes, woods and heath lands, cities and small towns. Next to our home country, our cycling adventures take us all over the world, providing us with new ideas, improvements and creativity. The ever growing cycling community, here and anywhere on the globe are our clients and best judges. LSRF cycling clothing is always recognizable and always present to perform.

Performance & quality

LSRF focusses on performance, no matter the conditions. We demand the best of ourselves - our clothing should also match that attitude. Tested in real life, under extreme conditions, on adventures all over the world, we want our jerseys and bibs to keep up with our pace. Over the years, we have taken a good look at the demands of modern day cycling and their enthousiast fans. From the technical aspects of the bibs and jerseys to the quality of the materials used, it's all evaluated by pros and amateurs, demanding the very best. 

There from the start

With ex-pro roadie turned into ultra-gravel-adventurer Laurens ten Dam as one of our founding fathers and main ambassador, we take pride in our knowledge of this game called cycling and what it demands of its players. Coming from a merchandise driven small webshop, we have expanded our range of cycling clothing over the years. Our clothing is loved by many, coming from different scenes of the cycling sport. We do not just design and sell - we keep testing our gear on our own cycling adventures. Our adventure collection sees endurance races all over the world- wether it's the hot jungle of Columbia, the mountainous range of the Tour Divide or the wet and cold hills of Scotland. Built to perform - proven in the wild. 

Europe based

Having our apparel produced in Europe and mainly in Italy and Portugal, we demand a high standard of quality and expect an honest production at a fair price. We are not here for the fast fashion, boosting new items every week. Our collection is curated with attention, made to last and to please season after season. With the OEKO-TEX certificate on our clothing, you know you are making the right choice for man and nature when buying LSRF.